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Apr 13, 2009
SpeedInfo hired Stearns Johnson to rewrite their Website and undertake a modest public relations program aimed at raising the company’s profile in traffic management trade publications. Within six weeks, SpeedInfo was the lead in an AP article on traffic in Washington, D.C. and Department of Transportation execs nationwide started knocking on their door.
Apr 13, 2009
IRI has been known for decades as the leading provider of consulting and analytical solutions to the consumer packaged goods industry. Deploying an aggressive social media strategy, Stearns Johnson opened a new channel to provide market information and enhance cooperation with key media. Within a month, IRI's competitors were copying our strategies.
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